Solution: There are options. You can hire a retired marketer and hope they’ve kept up with the latest trends and technology. You can get an intern but remember, interns are there to be trained, so you need to make sure someone is teaching them who knows the ropes. Or, you can join The Viper Den, the Hybrid PR Agency membership, where you will get weekly emails and support, campaign development ideas and guidance, and help create content, sales, and retain customers, clients, or patients. It’s about a month’s cost of a 1:1 PR agency experience, but you have a year of support.