Solution: Use interactive content such as quizzes, polls, and surveys to increase engagement with your audience. Share your content on social media, email newsletters, and other online platforms where your target audience is active, even if they are not active on your pages (yet). For instance, if you are in a group that discusses insomnia on a social network, and you have a short meditation for insomnia, share it with a call to action, if allowed by the social group owner.